{"title":"Heritage Series","description":"\u003cp data-start=\"1122\" data-end=\"1198\"\u003eBefore the stories, before the traditions passed down—there was the setting.\u003c\/p\u003e\n\u003cp data-start=\"1200\" data-end=\"1265\"\u003eThe water, the land, the gear, and the places that shaped it all.\u003c\/p\u003e\n\u003cp data-start=\"1267\" data-end=\"1470\"\u003eThe \u003cstrong data-start=\"1271\" data-end=\"1290\"\u003eHeritage Series\u003c\/strong\u003e reflects those foundations through classic, scene-driven illustrations that feel worn-in and enduring. It’s a collection built on what’s always been there—and what always will be.\u003c\/p\u003e","products":[{"product_id":"the-first-strike-heritage-series","title":"The First Strike – Heritage Series","description":"\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69de571a-c868-83ea-a0df-9dc429155a03-24\" data-testid=\"conversation-turn-50\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"97f53df6-7dbf-4042-99ab-21c2a07e92c1\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"43\" data-end=\"153\"\u003eThe \u003cstrong data-start=\"47\" data-end=\"63\"\u003eFirst Strike\u003c\/strong\u003e pays tribute to a timeless piece of coastal gear—simple, proven, and always within reach.\u003c\/p\u003e\n\u003cp data-start=\"155\" data-end=\"364\"\u003eRooted in tradition, this design reflects the tools that have shaped generations on the water. Detailed in a classic, vintage style, it carries the feel of something that’s been used, trusted, and passed down.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"390\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"366\" data-end=\"390\" data-is-last-node=\"\"\u003eBuilt on what lasts.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Fulton Apparel Company","offers":[{"title":"S","offer_id":51559828750626,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":51559828783394,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":51559828816162,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":51559828848930,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":51559828881698,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0888\/5544\/5794\/files\/C1B658CB-A290-40B8-BE62-9AC90B59C19C.png?v=1776907716"},{"product_id":"the-fly-setup-heritage-series","title":"The Fly Setup – Heritage Series","description":"\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69de571a-c868-83ea-a0df-9dc429155a03-24\" data-testid=\"conversation-turn-50\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"97f53df6-7dbf-4042-99ab-21c2a07e92c1\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"40\" data-end=\"141\"\u003eThe \u003cstrong data-start=\"44\" data-end=\"57\"\u003eFly Setup\u003c\/strong\u003e pays tribute to a timeless part of the pursuit—simple, precise, and built on skill.\u003c\/p\u003e\n\u003cp data-start=\"143\" data-end=\"344\"\u003eRooted in tradition, this design reflects the gear and technique that define life on the water. Detailed in a classic, vintage style, it carries the feel of something learned over time and passed down.\u003c\/p\u003e\n\u003cp data-start=\"346\" data-end=\"370\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"346\" data-end=\"370\" data-is-last-node=\"\"\u003eBuilt on what lasts.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Fulton Apparel Company","offers":[{"title":"S","offer_id":51559829963042,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":51559829995810,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":51559830028578,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":51559830061346,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":51559830094114,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0888\/5544\/5794\/files\/D2C565CA-FED6-4F17-B315-B986086D768F.png?v=1776907579"},{"product_id":"the-reel-standard-heritage-series","title":"The Reel Standard – Heritage Series","description":"\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69de571a-c868-83ea-a0df-9dc429155a03-24\" data-testid=\"conversation-turn-50\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"97f53df6-7dbf-4042-99ab-21c2a07e92c1\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69de571a-c868-83ea-a0df-9dc429155a03-32\" data-testid=\"conversation-turn-66\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"3544a017-9345-469d-b9d9-64eddd5f43d7\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"44\" data-end=\"140\"\u003eThe \u003cstrong data-start=\"48\" data-end=\"65\"\u003eReel Standard\u003c\/strong\u003e honors the foundation of every cast—dependable gear and time-earned skill.\u003c\/p\u003e\n\u003cp data-start=\"142\" data-end=\"302\"\u003eDesigned with a vintage feel, it reflects the kind of equipment that’s been trusted for generations. Simple, durable, and built to perform when it matters most.\u003c\/p\u003e\n\u003cp data-start=\"304\" data-end=\"340\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"304\" data-end=\"340\" data-is-last-node=\"\"\u003eWhere tradition meets the water.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Fulton Apparel Company","offers":[{"title":"S","offer_id":51559833207074,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":51559833239842,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":51559833272610,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":51559833305378,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":51559833338146,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0888\/5544\/5794\/files\/F08F65BE-CCFC-4E8D-AB57-D606DC56D84E.png?v=1776906641"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0888\/5544\/5794\/collections\/ChatGPT_Image_Apr_13_2026_07_34_28_PM.png?v=1776219326","url":"https:\/\/fultonapparelco.com\/collections\/heritage-series.oembed","provider":"Fulton Apparel Company ","version":"1.0","type":"link"}